1. Analysis of the change in the product basket of oil products Gazprom from 2003 to 2016, as well as to perform a forecast for the prospect of up to 2030;
2. Analysis of the existing regulatory framework in the implementation of the processing products of hydrocarbon raw materials (including requirements for the quality of autobensin, diesel fuel, jet fuel and LSG);
3. Analysis of the prospects for further tightening the requirements for the quality of autobensin, diesel fuel, jet fuel and LPG;
4. Analysis of existing capacities for the processing of hydrocarbon raw materials, as well as modernization plans;
5. Analysis of the existing storage infrastructure, loading and transportation of hydrocarbon processing products in Russia, as well as modernization plans;
6. Analysis of the existing internal regulatory documents of the customer regulating the procedure for the implementation of hydrocarbon processing products, including: determination of the volumes and structure of products, determination of the directions of product sales, determination of product sales channels, determination of product sales;
7. Analysis of the current marketing (sales) politicians of competitors of Gazprom PJSC in the Russian market of hydrocarbon processing products.
Conclusions based on the results of the analysis of the marketing activity of Gazprom PJSC in the field of implementation of hydrocarbon processing products.
Recommendations for improving the activities of Gazprom PJSC in the field of implementation of hydrocarbon processing products.
Development of the provision of the customer marketing policy in the field of sales of hydrocarbon processing products, including:
- commodity policy (the procedure for determining the structure and volume of output of the processing of hydrocarbon raw materials, depending on the change in the situation in the markets, tax and customs legislation);
- marketing policy in domestic and foreign markets (the procedure for determining the schemes and sales channels);
- pricing policy in the implementation of the processing products of hydrocarbon raw materials;
- the procedure for interaction between the structural customer in the field of the sale of hydrocarbon processing products.
