1. Evaluation of market capacity, in financial and natural form, including the volume of imported products
2. Analysis of proposal and demand, in general and in federal districts
3. Trends and prospects for the development of paper in the Away from Home market until 2030
4. Basic market trends
5. Market volume and saturation in the context of each product category
6. Assessment of a competitive environment
7. The characteristics of the main competitors:
- market shares,
- current production capacities,
- degree of conquering certain segments,
- the most important trademarks in commodity categories,
- announced development plans
8. Technical description of products in each product category
9. The seasonality of demand
10. Price market monitoring and price development factors
11. List and characteristics of the main distributors in the market
12. Away from Home market structure through sales channels (HoReCa, tenders, etc.)
13. Description and evaluation of the main consumers / customers
14. Factors for making a purchase decision
15. Buyers' preferences:
- The level of satisfaction of demand,
- the presence of unrealized needs,
- purchase frequency;
16. Types of product promotion
17. The cost of entering the market:
- necessary technologies for the implementation of the project,
- Assessment of the ratio of the payback of equipment for each product category,
- Competitive advantages of the customer investment project
- The forecast of the main risks
18. Conclusions and recommendations
