Studied products:
• saturated with polyvinyl chloride composition,
• impregnated with polyurethane composition
• Coating made of polyvinyl chloride,
• saturated with other polymer compositions,
• saturated with compositions based on cellulose derivatives
• Coating from cellulose derivatives
1. General information on the market of the Russian Federation:
- Description of products: varieties of quality used raw materials, final use;
- Analysis of the current state and prospects for the development of the industry;
- Assessment of market capacity in natural and monetary terms;
- Volume of consumption, dynamics over the past 5 years;
2. Production
- Production volumes, dynamics over the past 5 years;
- GOST, certification, standards of product quality in the Russian market;
- Declared new projects and forecast volumes of production;
3. Import and export
- The volume of imports in natural and monetary terms (in the whole market and products), dynamics over the past 5 years;
- The main countries are importers with volumes;
- Export: volumes in natural and monetary terms;
4. Forecasts of consumption:
- Key segments of consumption;
- Consumption forecast for the next 5 years;
5. Prices:
- Dynamics of wholesale prices, consumer (if any);
- Forecast for prices for a period of 5 years;
6. Competitors:
- Key manufacturers: characteristics, short description, assessment of power and production, loading of capacities (if any);
7.SWOT analysis of the project
8. Key conclusions on the implementation of the project and the selected sales strategy
- Project sales plan;
- Determination of the target segments of the market;
- Price: planned product prices, correspondence of prices to the target segment, margins and discounts;
- Sales stimulation: advertising, product differentiation, participation in exhibitions/conferences, social. Network, state support, tenders.
File name: ТЗ-2021-124
