1. Staffing in the market of coated paper of the customer regarding competitors in the regions of the presence (MSC, St. Petersburg, Southern Federal District, Kazan, Yekaterinburg, Samara, N. Novgorod) | 1.1. The average sales prices of wholesalers (Komus, etc.) for sheet coated paper of Omel and other top 5 manufacturers working in the Russian market in packs and pallets separately:
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2. Assessment of brand recognition, buyer loyalty | 2.1. The formation of a list of 100 significant consumers represented by large wholesale companies and printing houses. 2.2. The study of the recognition of the brand and the loyalty of buyers in the regions of presence by telephone survey 2.3. Preparation of a consolidated analytical report |
3. Analysis of competitors (service, order execution time, delivery time, power loading level, planned changes, level of remuneration to distributors) | 3.1. Data on TOP-5 European and Chinese manufacturers of coated paper, supplying products to the Russian market
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4. A monthly report on the state of the market of coated papers of the Russian Federation | 4.1. The total supply of coated paper to the Russian market 4.2. Delivery structure in the context of manufacturers 4.3. "Input" supply prices for coated paper foreign manufacturers in the context of type (rub/kg) |
5. Monthly monitoring of the targeted index of coated paper of the Omel in the regions of presence (Sell Out from the distributor on the final consumer) | 5.1. Changing the price of sheet coated Omel paper in% (Sell Out from a large distributor on the final consumer) in relation to the previous month in the context of the supply regions (MSC, St. Petersburg, Southern Federal District, Kazan, Yekaterinburg, Samara, N. Novgorod). The price of the omela on the example of such positions: |
Дата разработки: 16.11.2017
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Study of the market for coated paper
File name: ТЗ-417-2017
