- The capacity and structure of the market by type of film, including barrier film. The emphasis must be placed on the barrier film, its position in the market of film products.
- The main segments of the market;
- The production capacities existing in the Russian Federation and their structure by age, technical equipment.
- The volume of production by type of product, the main market segments existing in the Russian Federation;
- The volume of imports in the Russian Federation/exports from the Russian Federation and the structure of import/export to countries and types of products;
- The general balance of consumption and proposals for the Russian Federation, in the context of types of products and basic segments;
- The structure of costs and profitability of importers, including during re -export;
- The most active and large competitors, their production capacities;
- The profitability of the industry (analysis of the EBITDA Margin indicator in various market participants/ in various segments), the dependence of profitability on the technical armed forces;
The forecast for the development of the industry and the main market trends in the future are 3-5 years (an assessment in the form of scenario analysis is possible: optimistic, most likely, pessimistic)
- Competitors' plans to create new industries;
- The disposal of existing capacities;
- Trends in changes in consumer demand;
- Import/export trends and their impact on the industry;
- Forecast balance of consumption and proposals for the Russian Federation, in the context of types of products and basic segments;
- Forecast for sales prices in the context of types of products and basic segments;
- The profitability of the industry and the influence of its growth in competition.
- Description of the competitive strategy of the company that ensures the achievement of plans (goals) of the development of the company.
- Description of the created competitive advantages, their quantitative assessment, expressed in a decrease in cost and/or a higher price for the product compared to competitors.
Plan for the sale of products based on the concept of 4P
- Concept 4P: product, price, sales channels (distribution methods), methods of promoting products and sales stimulation.
File name: ТЗ-24-2018
