- The list of products that make up the market for animal goods (category "hygiene"), as well as market capacity in the Russian Federation
- Distribution of sales volumes among products that make up the market
- The main manufacturers of the leading food categories of the market
- The price segmentation of the market
- Distribution of volumes among the main consumers/channels of the distribution of products that make up the market
- The main trends and forecasts of the market in the context of the last 3 years.
- Specialized retail (animal goods stores)
- Non -specialized retail chains
- Enterprises engaged in breeding and maintenance of pets (farms, trailer, stables, etc.)
- Veterinary clinics.
- Identification of the main product categories that make up the market, as well as their manufacturers
- Evaluation of the capacity and potential of the market
- Assessment of the potential of each market distribution channels
- Identification of price segments
- The forecast of market development in the short and long term.
Products that make up part of the market for animal goods (category "hygiene"):
1. Products for animal processing
- Shampoos
- Sprays against Koltunov
- perfumery
- disinfectant sprays against fungi and infections
2. Products for processing animal content places
- Destroyers of smells
- means of adjustment of behavior (accumulating, weaning, protection against rattle and scratches)
- disinfectant sprays for processing animal maintenance sites
- Make a list of products that make up the market to identify the most capacious categories
- Make a list of the main manufacturers of products from leading categories
- Identify the main price segments in the market
- Demonstrate the distribution of products of products in cost and natural (T) expression between the main consumers/channels of product distribution
- Demonstrate the distribution of products of products in value and natural (T) expression between different product categories that make up the market
- Demonstrate the dynamics of changes in market capacity, redistribution of volumes among manufacturers and consumers/channels of the distribution of products in value and natural (T) expression in the context of the last 3 years.
- Build a forecast for market development for the next 3 years.
File name: ТЗ-161-2014
