The structure and composition of the segments
Textile raw materials
- cotton
- synthetic fibers
Yarn
- The yarn is cotton
- yarn made of synthetic and artificial fibers and threads
- yarn from chemical complex threads,
- yarn with a mass fraction of synthetic staple fibers of at least 85 %
- yarn with a mass fraction of synthetic staple fibers less than 85 %
Fabrics
- Cotton fabrics
- harsh fabrics from synthetic complex threads
- fabrics ready from synthetic and artificial fibers and threads
- tissues ready with a mass fraction of artificial (cellulose) fibers
Cloth
- overalls
- Sports costumes, ski costumes, bathing costumes
- outerwear knitted or knitted
- linen pectoral knitted or knitted
- Products of hinged knitting or knitted
- costumes and sets are male or for boys from textile materials, except knitted or knitted
1. The structure of the industry:
- assessment of the total capacity of the industry markets in all stages of the chain of creation of value (rating of gross consumption);
- evaluate the shares of industry markets in which the customer is present today
- The allocation of markets where the customer is not yet present.
2. Market segmenting for the analytical tasks of the customer
3. A detailed market analysis in selected segments:
- volume and dynamics of the market and dedicated segments;
- market structure by products groups (according to segments);
- market structure in the context of production, import and export (in segments);
- trends in the development of the market and the allocated segments;
- Key consumers and their shares (by segments)
- Key consumers by segments (player profiles);
- volumes, structure and procurement channels;
- pool of key suppliers;
- Key players (by segments):
- Key competitors (player profiles);
- positions in the market for segments (market share)
- pool of key customers;
- Strategy and development plans and investments; and their shares (by segments);
- sales channels (according to segments);
- assessment of the position of the customer in each of the segments;
4. Development of market maps:
- Development of market maps - market volumes by segments, shares of key consumers and competitors in each segment, sales channels;
- the choice of targeted market segments for the subsequent configuration of a market monitoring system;
