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Cosmetic products market research

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Дата разработки: 09.08.2017

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Cosmetic products market research

The Russian Federation as a whole, separately in more detail: Stavropol Territory, Crimea, Krasnodar Territory.

The purpose of the study:

The main competitors

1. The market for cosmetic products for the care of the skin of the face and body;

2. The market for cosmetic and therapeutic goods based on therapeutic mud;

3. The market for cosmetic goods for baths using salts of mineral water and sea salts;

4. The market of products based on herbal fees.

Identification of the most promising areas of goods produced:

- from the point of view of the most promising trends (organic, eco, SPA, bio, etc.) in the development of the market of cosmetic and therapeutic goods.

- from the point of view of the range of products included in the object of research.

The study period:

Research result:

1. Collection and analysis of information about existing cosmetic companies and the most promising trends in segments:

- Manufacturers of cosmetic products for skin and body skin care.

- manufacturers manufacturers of cosmetic products based on therapeutic mud (mined) in the territory of the Russian Federation as a whole, separately in more detail: Stavropol Territory, Crimea, Krasnodar Territory.

- Manufacturers of cosmetic products and bath products using mineral water salts and sea salts.

- manufacturers of cosmetic products using herbal fees.

2. The volumes and growth rates of the market in Russia of cosmetics and goods for the care of segments.

3. Competitive and price analysis of the above segments. Studying the pricing policy of competitors.

4. Analysis of markets for each segment: volume, trends, development prospects, structure.

5. Analysis of consumer preferences, the identification of the most promising products, taking into account the latest market trends for each segment.

6. Data on demand and the most promising products in each above segment.

7. Analysis of the sales channels used by competitors in each above segment.

8. Forecast for the development of the market of cosmetics.

9. Analysis of the target audience in the segments of cosmetic products based on therapeutic mud and cosmetic products using herbal fees.

File name: ТЗ-295-2017