Research geography:
Chronological period:
In the context of the following segments:
1. by type of packaging (ready -made commodity form/bobbin);
2. by the ability to dissolve;
3. by type of material;
4. By the number of fibers (polyphilantic and monophylact);
5. According to the diameter of the fiber;
6. By type of coating.
STAGE 1:
1. Prepare an overview of suture materials used in the practice, indicating high -quality, product and other characteristics in relation to the subject of research.
2. Evaluate the main indicators of the market volume in 2010 - 2014 (1 half -year). In quantitative (meters) and cost (USD) expression:
2.1. Evaluate domestic production:
• evaluate the volume of production by type (in quantitative and value terms);
• Make a list of companies - manufacturers indicating the volume of production (in quantitative and value terms).
2.2. Assess the volume and structure of imports:
• evaluate the volume of products of products (in quantitative and value terms);
• compile a list of companies - foreign suppliers indicating the volume of imports (in quantitative and value terms);
2.3. Assess the volume and structure of exports:
• determine the main directions of export supplies;
• make a list of companies - senders (in value terms);
• determine the main foreign recipients of exported products;
• Evaluate the volume of exports by type and product (in value terms).
2.4. Assess the structure and dynamics of the main market segments:
• supply volumes in natural and value terms;
• cost (analysis of value changes (USD) on the market as a whole and by companies (models), allocate the upper/middle/lower segments);
• characteristics of the formation of value for the study;
• other significant features of products applicable to this group.
• Prepare a balanced rating of brands, prepare certificates of basic characteristics.
2.5. Determine the leading players of the key market sectors:
• draw up ratings of market participating companies;
• prepare a rating of internal manufacturers (compose profiles of the main companies);
• prepare a rating of foreign companies operating in the domestic market (compose profiles of the main companies);
• Highlight the main display companies (prepare profiles of the largest)
• Determine competitive advantages and disadvantages.
Reporting
The contractor must present the following materials in the report at the 1st stage:
1-review of suture materials used in the practice, indicating high-quality, product and other characteristics in relation to the subject of research
2- Assessment of the main indicators of market volume in 2010- 2014 (1 half of the year) in quantitative (meters) and cost (USD) expression, including:
- Assessment of internal production
- Assessment of the volume and structure of imports
- Assessment of the volume and structure of exports
- Assessment of the structure and dynamics of the main market segments
- Description of leading players of key market sectors
The format for the provision of reporting data:
Study report report - electronic form (MS Word document and Power Point presentation);
Study report 1st stage - written type (2 copies)
Presentation following studies of the 1st stage - electronic form (PPT format).
Presentation following studies of the 1st stage - a written form (2 copies)
Stage 2:
3. Conduct the analysis of key consumption parameters:
3.1. Analyze the distribution system:
• prepare a description of sales channels;
• Prepare the rating of leading distributors
• Make distributors profiles.
3.2. Conduct an analysis of the procurement carried out by conducting tenders:
• procurement volumes;
• purchase frequency;
• tender time;
• key requirements for procurement;
• The average cost according to the results of tenders.
• prepare a quantitative assessment of the distribution of sales in various segments through the main channels;
3.3. Prepare a description of decision -making mechanisms and procurement for each of the consumer groups
3.4. Describe the key competitive advantages of products and services that are important for each of the consumer groups.
3.5. Assessment of volumes and consumption structure in the context of key product characteristics:
• by type of packaging (ready -made product form/bobbin);
• by the ability to dissolve;
• by type of material;
• by the number of fibers (polyphilanth and monophylact).
3.6. Prepare an assessment of the attractiveness of the market of the target mi:
• evaluate the potential of the market;
• prepare an analysis of the market environment and competitive environment;
• evaluate the degree of market saturation and the level of concentration of players in the target market;
• Conduct a competitive analysis in the market ("5 forces of competition in the industry" (M. Porter))
• Highlight and comment on the main barriers to the market entrance
3.7. Conduct an analysis of legislative acts governing the development of the market
• regulation of the procedure for purchasing targeted suture materials;
• appeal in the territory of the Russian Federation;
• Preferences for domestic manufacturers.
4. To analyze the main trends in the development of the market of suture materials:
4.1. Prepare an overview of innovative materials and technologies used in the production of target products;
4.2. Describe market trends (including in linking to segmentation - according to the technological basis and value);
4.3. Conduct a survey of opinion leaders (at least 10 respondents) in the following positions:
• the need for technological improvement of products available in the market;
• the need to optimize the supply of seam materials;
• Packaging requirements.
4.4. Draw up a forecast for the development of the market of targeted suture materials, taking into account the development of innovative methods in the horizon of 2022;
4.5. Make a forecast for price dynamics in various segments (USD);
5. Assessment of the potential of the organization of the production of surgical suture materials in the Russian Federation
5.1. Assessment of the potential volume of sales in natural and cost expressions;
5.2. Description of a potentially promising product assortment
The contractor must present the following materials in the report at the 2nd stage:
3- Analysis of key consumption parameters, including:
-Analysis of the distribution system
- Analysis of procurement carried out by conducting tenders
- Description of decision -making mechanisms and procurement for each of the consumer groups
- Description key competitive advantages of products and service that are important for each of the consumer groups
- Assessment of volumes and structure of consumption in the context of key product characteristics
-analysis of legislative acts governing the development of the market
4-analysis of the main trends in the development of the market of suture materials, including:
-a review of innovative materials and technologies used in the production of targeted products;
-description of market trends (including in linking to segmentation -according to the technological basis and value);
-materials of a survey of opinion leaders (at least 10 respondents);
-trognosis of the development of the market of targeted suture materials, taking into account the development of innovative methods in the horizon of 2022;
-bnosis of the dynamics of prices in various segments (USD);
5. Assessment of the potential of the organization of the production of surgical suture materials in the Russian Federation, including:
-assessment of the potential volume of sales in natural and value expressions;
-description of a potentially promising product assortment.
