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Review of competitors and sales channels in Russian overalls and uniforms

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Дата разработки: 08.06.2017

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Review of competitors and sales channels in Russian overalls and uniforms

Key tasks:

  1. Identification of key market trends;
  2. Determine the volume of market consumption of the Russian Federation;
  3. Determine the volume of imports in the Russian Federation and the volume of internal production;
  4. Determination of the potential of import substitution and market capacity;
  5. Study of the main participants, competitors of the BTK group of companies. A detailed description of competing companies, analysis of their position in the market and their sales strategy. Description of investment plans of competitors, and their plans in part M&A.

Research volume:

As part of the implementation of the tasks set, it is necessary to study only Russian cotton markets, synthetic fibers, x/w yarn, synthetic yarn, mixed yarn, fried stern, mixed stern, synthetic stern, market decoration, synthetic and mixed fabrics, market The provision of sewing services (B2V and B2G segments - overalls and uniforms) and the market for finished products (segment B2C).

The cost of work in the cut in markets:

1. raw materials (cotton, synthetic fibers)

A detailed study of imports and foreign manufacturers, as well as the main Russian manufacturers such as: Kamenskvolokno JSC, Kurskhimvolokno LLC, Vostokhimvolokno CJSC, etc.

2. yarn (hb yarn, mixed yarn, synthetic yarn)

A detailed study of imports and foreign manufacturers, as well as the main Russian manufacturers as: OJSC "PNA named after Kirova ", LLC PTK" Red branch ", LLC" SP "Kokhloma", LLC "KOT-21", LLC "Vyshnevolotsky HBK", LLC "quest-a" (Cherkessk), OJSC MSHF, Suvorovsky Textile LLC Combine, LLC Kamtex, LLC Melange - Textile

3. harsh fabrics (x/b mixture, synthetic)

A detailed study of imports and foreign manufacturers, as well as the main Russian manufacturers such as: CJSC Promtextile (Voronezh), LLC KHBK VEKTEX, LLC Kamyshinsky Textiles, etc.

4. Services for the decoration of m/b fabrics, synthetic and mixed fabrics

A significant part of the volume of the provision of fabric decoration services is a "inaccurate" market (for its own needs). According to official data, this service is provided by companies such as: Kamyshinskaya finishing factory "Krasnaya Talka", Volga Linnaya Plant, springs-textiles, textile company "Gorodishchensk finishing factory" Medtek "Medteks, Yuryev-Polish weaving factory" Avangard ". It is they who can be included in the study of this segment

5. Synthetic and mixed fabrics

A detailed study of imports and foreign manufacturers, as well as the main Russian manufacturers: Baltex LLC, Tchaikovsky Textile Group of Companies, Komotex OJSC, etc.

6. Single services (B2B and B2G)

The volume of provision of services for sewing products for third -party companies (contract production) and in the context of segments (B2B, etc.) is the information of enterprise management reports and cannot be provided within the framework of this project in accordance with the designated methods. In this section, information on the market of commodity products (overalls for (B2B and B2G) may be provided.

7. Finished products segment (b2s)

A fairly extensive concept, which includes a significant number of markets in various sections (male/female/children's), (business/sports), clothing/shoes, etc.

Studying the situation on the current assortment of the customer: men's classic clothes, clothes for outdoor activities and sports. Within the framework of this section, a detailed study of imports and foreign manufacturers, as well as the main Russian manufacturers, is supposed: such as: "Slavyanka", Tver Sewe Factory, "Bolshevichka", "Alexandria" "Sir" "Aivengo", "Manufactory of Malyugina", Sewing The manufactory "Golden Fleece", etc.

File name: ТЗ-207-2017