- milk (in the context of type: pasteurized, sterilized)
- Cream
- The milk is dry
- Butter
- Cottage cheese
- Condensed milk
- cheeses (in the context of type: hard, semi -hard, melted, etc.)
- Yogurt
- Sour cream
- Cottage cheese -based products (cheese, masses)
- Ice cream
1 section. Parameters of the market of milk and dairy products in the North Caucasus Federal District and Southern Federal District
1.1. Vacation prices of manufacturers of raw milk and dairy products, rub/TN in the context of products in 2014-2017 and forecast in 2018-2022gg
1.2. The volume of the market of each federal district in the context of the PH, TN/RUB. In the context of products in 2014-2017 and forecast in 2018-2022
1.3. The volume of products from other regions, TN, in the context of products in 2014-2017 and forecast in 2018-2022
1.4. The volume of supplies of products of internal manufacturers, TN, in the context of products in 2014-2017 and forecast in 2018-2022
2 section. Benchmarketing manufacturers of dairy products in the North Caucasus Federal District and Southern Federal District
2.1. The structure of domestic production of dairy products in the North Caucasus Federal District and Southern Federal District in the context of manufacturers, % den. em.,
2.2. The collection of information about 350 manufacturers of dairy products in the North Caucasus Federal District and the Southern Federal District (revenue, profit, profitability, specialization in the types of dairy products)
2.3. Collection of information about the 10 most successful companies and 10 of the most significant
Revenue, profit, profitability, cost, 2014-2016.
Affiliation with other companies
The most significant positions of the produced assortment
Basic sales channels
Brands
Loading level
Volume and direction of export supplies
2.4. The average period of turnover (in days) of receivables (in division through sales channels) among leading manufacturers of dairy products
2.5. The average period of turnover (in days) of finished products (in the division of commodity categories) for leading manufacturers of dairy products
3 section. Studying the main channels of dairy sales
- State institutions (schools, kindergartens, hospitals, etc.). On this sales channel, information will be collected and provided (based on the analysis of state -owners)
Requirements for the supplier
Nomenclature and volume of purchased products for the most significant purchasing organizers
Prices
The main suppliers
- retail network (chain stores as the most massive segment
Main manufacturers for each type of product
Product prices for each type
The level of saturation of proposals by type of product
Positions in which the most interesting would be the consideration of the new supplier
- horeca (including hotels, etc.)
Product requirements (main types, properties)
Requirements and working conditions with suppliers (payment conditions, etc.)
Famous manufacturers
Readiness to change the supplier
Prices if possible
4. Section. Conclusions and recommendations
4.1. Recommendations for the structure of the produced assortment (the most promising types of dairy products)
4.2. Recommendations for sales areas (domestic market, other regions, exports, sales channels)
4.3. The difference in prices for various sales channels in the context by type of product (vacation/purchase, vacation/retail)
4.4. Analysis of the cost of a transport shoulder for transporting finished dairy products from the Krasnodar Territory to the Central Federal District, the FFF, the North Caucasus Federal District, the North Caucasus Federal District, as well as inside the Southern Federal District, including the Republic of Crimea.
