Market analysis and competitive strategy
The current state of the market
- The capacity and structure of the markets of cucumbers and tomatoes in the Russian Federation;
- The main segments of the markets of cucumbers and tomatoes in the Russian Federation;
- Production capacities existing in the Russian Federation and their structure by age (technological level) and regions (in districts);
- Existing in the Russian Federation, production volumes by type of product and regions;
- The volume of imports in the Russian Federation/exports from the Russian Federation and the structure of imports/exports to countries;
- The general balance of consumption and offer in the Russian Federation and in the regions of presence, taking into account local production, in the context of types of products and basic segments;
- The structure of costs and profitability of importers;
- The dynamics of prices in the Russian Federation for the last 3 years in the context of types of products and basic segments;
- The most active and large competitors (including importers), their production capacities;
- The profitability of the industry (analysis of the EBITDA profitability in various market participants/ in various segments), the dependence of profitability on the technical armament of greenhouses;
- Key success factors in the industry.
The forecast for the development of the industry and the main market trends in the future are 3-5 years (an assessment in the form of scenario analysis is possible: optimistic, most likely, pessimistic)
- Creation of new industries in the Russian Federation;
- The disposal of existing industries in the Russian Federation;
- Changes in consumer demand;
- Import/export trends;
- The profitability of the industry and the influence of the growth of competition on it;
- Other significant factors affecting the industry;
- The forecast balance of consumption and proposals in the Russian Federation and the regions of presence, taking into account local production, in the context of types of products and basic segments.
Competition strategy of the company
- Description of the competitive strategy of the company that ensures relevant company development plans.
- Analysis of the competitiveness of the company based on the concept of competitive forces (model M. Porter).
- A quantitative assessment of the created competitive advantages of the company, expressed in a decrease in cost and/or a higher price for the product compared to competitors.
File name: ТЗ-371-2017
