The composition of the data collected for each household:
- revenue according to the results of 2012 (the criterion for selection of farm),
- a common park of equipment on the go (assessment of significance),
- used channels for obtaining information (without a hint and with a hint)
- Assessment of the degree of awareness of the activity of the customer (group of questions)
- Availability of interest in obtaining materials from the Customer company
- determination of preferred channels for obtaining information materials,
- plans for purchasing equipment for the next year (through Rosagrolysing or in another way),
- a contact person defining or affecting the choice of technology (general director or chief agronomist), his current contacts.
Preliminary composition of the report:
- Used channels for obtaining information by operators of agricultural machinery
- Channels on which information about the customer and his products receive
- Assessment of the level of awareness of events conducted by the customer
- Integral assessment of the level of awareness of the customer
- Farms that expressed the greatest interest in obtaining materials from the customer or the desire to visit demo scenes
- Farms planning the acquisition of agricultural machinery next year, as well as sources of purchase financing
- Identification of the level of correlation between the scale of the farm and the channels for obtaining information
- Recommendations on marketing communications in the field of agricultural sector
- Appendix: Contact database (farm, address, revenue, position, name, phone, available - mail)
