- Evaluation of the market volume (production, consumption, import, export)
- Definition of the main market players and their share
- determination of price levels by filler types
- market segmentation by type of filler
- identification of the most popular packaging
- identification of factors affecting the choice of a supplier of fruit and berry fillers
- Review of existing projects for the production of fruit and berry fillers
Thus, the events will include:
1. Classification and general information about fruit and berry fillers
2. Assessment of production volumes in the Russian Federation (agrand fruit of the Moscow region, beauty cm, Ratibor, Bogucharovo-market, TPK Sava, Avant, etc.)
3. The volume of imports of fruit and berry fillers in natural and monetary terms
4. The volume of exports of fruit and berry fillers in natural and monetary terms
5. Price level for fruit and berry fillers
6. Consumer segmentation (preliminary:
- Fillers for yogurts and cottage cheese
- fillers for drinking yogurt and drinks
- fillers for MURYLI
- Fillers for desserts
- Fillers for ice cream
- Fillers for baking and confectionery
7. Information about significant consumers (volumes of use of fillers, type of filler, packaging, etc.)
8. The main market players and their share
9. Consumer preferences by type of packaging
10. Factors affecting the choice and change of supplier
11. Review of projects to create the production of fruit and berry fillers
12. Recommendations on the entrance to the market and promotion
