Liquid food fats/oils - fats/oils having a mobile consistency, homogeneous, fluid at a temperature of 10 ° C and above
Focus on the examination of the segment of liquid fats/oils for deep fat/frying.
Liquid fats/oils for frying/for frying (hereinafter referred to as Fature fats) used for industrial processing, in a catering network for frying chips, potatoes, pies, donuts and other products
The main consumers of fats for deep fruit:
1. Network of catering enterprises (restaurants, cafes, bars, Fast Food, coffee houses, street kiosks)
2. Mini-bells of retail chains
3. Non -set public catering enterprises (cooking, cakes, canteens, etc.)
4. Manufacturers of confectionery, in the production of which are supposed to be fried in fruit (donuts, "brushwood", fried pies, culinary products (such as Khachapuri, Samsa), etc.)
5. Manufacturers of rapidly frozen vegetables, the production of which involves processing/frying with fat (potatoes, etc.)
6. Manufacturers of chips, snacks (fried nuts, etc.)
Goals:
1. Evaluating the capacity of the market of the Russian Federation 2008-2010, in natural (TN) and value terms (in wholesale prices); forecast until 2012;
2. Determine the regions/regions of the Russian Federation, most capacious from the point of view of consumption of fats for deep fryer;
3. Market segmentation, with an assessment of the share of each segment (assessment of fat consumption in kind): by type of products used; by consumers; by price; By type of packaging.
4. The main players (manufacturers, suppliers) of the Russian Fat Fat market, with an assessment of the share of everyone:
- Russian manufacturers
- manufacturers directly exporting products in the Russian Federation
- suppliers (wholesale companies) of imported and Russian fats for deep fruit/for frying;
5. The most important for the consumer the criteria for choosing fats/oils for fruit/for frying, depending on the category of consumer
6. Determine the largest consumers of fats/oils for fruit/for frying
1. Products used for deep fruit
- Fatyed fat (monolith)
- vegetable oil (sunflower, soy, rapeseed)
- Special fats and oil oils/for deep fry
- vegetable fats (palm oil, palm olein, superheolein)
2. Special fats for deep fruit (manufacturer, brand)
3. The most frequently used special fats for deep fruit (manufacturer, brand)
4. The most commonly used type of packaging
- PET bottle
- PET Canister
-BAG-In-BOX (bag in the box)
- Bucket
- railway tanks
- Taken
5. The most popular packaging volume (less than 5 l; 5 l; 10 l; 20 l, 100 l, 200 l, bulk)
6. Price segments (level of purchase prices), rub/kg
7. The basic requirements of consumers for fat for frying, depending on the consumer category
- high resistance to oxidation
- the number of frying cycles for which the fat of one load can be used
- Fat is not sprayed, not foam, it does not smoke at a temperature of 180 ° C
- fat leaves no unpleasant aftertaste in the finished product
- fat after frying does not crystallize on the surface of the product
- fat does not transmit the smell of the previous product to the next during frying
- Conventional consistency for dosing
- Convenient packaging
- Low price
- a certain fat composition
8. The most important criteria for the consumer when choosing fat for frying when buying, depending on the consumer category
9. List of fatty consumers for deep fruit (for example, by sample for research)
