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Studies of the filling market for confectionery products

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Дата разработки: 14.06.2018

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Studies of the filling market for confectionery products

1. Identification of potential consumers of fillings based on the manufactured assortment of manufacturers of confectionery products - at least 100 companies.

2. The composition of information for 30 most significant manufacturers of confectionery products:

  • The total amount of the purchase of fillings per year, tons
  • Directions of use of confectionery fillings
  • The main purchased positions
  • Suppliers of fillings with which they work (Russian/foreign/name of companies)
  • Prices for fillings (rub/kg) if possible
  • Criteria for choosing a supplier from the main consumers
  • Directions of use of confectionery fillings.
  • The products-replacements
  • Trends in the consumption of confectionery fillings
  • Assessment of the share of Russian and foreign production in the market

3. Information on the top 10 significant consumers of confectionery fillings:

  • Types of the fillings used
  • Filling volumes of fillings over the past 3 years
  • Plans to increase the volume of release and assortment
  • Export

4.1. Volume and dynamics of the volume of consumption of confectionery fillings over the past 3 years

4.2. The ratio of Russian and foreign production of fillings

4.3. Internal manufacturers with information on production and export volumes

4.4. Description of key needs 30 identified consumers/consumption features

4.5. The main trends in the consumption of fillings

4.6. Research conclusions. Assessment of the prospects of the entry of a new manufacturer and assessment of the potential share of the market

File name: ТЗ-215-2018