1. The marketing strategy of the project
1.1. Marking strategy for glass sales: substantiation of sales, the number of potential glass consumers, pricing policy, sales stimulation tools and sales channels
1.2. The price and segmentation of potential groups of glass consumers. Analysis of the level of contractual sales of glass (including in the framework of the state defense order).
1.3. Determination of forms of communication policy with different groups of targeted glass consumers
1.4. The influence of state market regulation, including: analysis
federal target programs and other regulatory acts affecting the development of the glass market; Analysis of the risks of the influence of state regulation of market on the prospects for sales of glass
2. Conclusions and project forecasts
2.1. Forecast plan for the implementation of glass, recommendations for its adjustment
2.2. Glass prices based on the analysis
2.3. Forecast industry structure of glass sales
2.4. Forecast of the share of Saratov Institute of Glass JSC in the glass market
