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Marketing study of building materials from gypsum

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Дата разработки: 16.12.2015

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Marketing study of building materials from gypsum

I. Description of the project.

The essence of the project

Production capacity:

Localization of the pilot

Production date date:


Composition of the studied gypsum products

- natural gypsum stone,

- Construction gypsum,

- Pas -General slabs

- Plasterboard sheet

- dry mixes

- Penogips,

- 3d panels,

- decorative stone from gypsum,

- Artificial marble from gypsum,

- High -strength tamponing gypsum,

- High -strength medical gypsum,

- High -strength molding gypsum,

- High -strength gypsum for bulk self -leveling floors.

  1. General trends in the development of the building materials market from gypsum in 2016 - 2020.
  2. The main market players,
  3. Promising and most stable products,
  4. Market organization (sales channels for various types of products, pricing policy).
  5. Competitiveness factors: price, unique consumer characteristics, access to a cheap source of raw materials, maximum diversified commodity nomenclature, localization near consumer markets, sales organization: work directly with construction companies for certain types of products, creating a network of distributors in other types of products, other factors).
  6. The potential of import substitution of gypsum and products from it as of 2015 and for the prospect until 2020, taking into account the competitors of production capacities and plans for their expansion and resources: volumes, types of products for replacement, including taking into account the possibility of import substitution of products substitutes (foam concrete, aerated concrete).
File name: ТЗ-406-2015