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Study of the primary market for paint and varnishes (LKM) in the segment "Machine, equipment, metal structures and transport equipment of the Ural region"

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Дата разработки: 10.05.2015

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Study of the primary market for paint and varnishes (LKM) in the segment "Machine, equipment, metal structures and transport equipment of the Ural region"

Main goals:


1. Identification of the volume and structure of the primary LKM market in the "Machine, Equipment, Metal structures and transport equipment" segment of the Ural region

2. Formation of the database of potential consumers of the LCM in the segment "Machine, Equipment, Metal structures and transport equipment" of the Ural region

3. Analysis of the competitive environment of the primary LKM market in the "Machine, Equipment, Metal structures and transport equipment" segment of the Ural region

4. Assessment of the total primary LKM market in the segment "Machine, Equipment, Metal structures and transport equipment" of Russia


Objects of study


Stages and project methodology:


Stage 1.

Production of mechanical equipment

Production of general -purpose equipment

Production of machines

Production of other machines and equipment for special purposes

Production of electric machines and electrical equipment

Production of stationary antennas

Production of instrumentation

Production of metal furniture, metal doors

Production of trade, refrigerator and rack equipment

Production of role -playing systems, sectional and entrance gates

Production of equipment for the garden and garden

Production of radiators and heating systems

Production of household and industrial boilers

Production of mining equipment

Production of agricultural equipment

Production of loading and unloading equipment

Production of metal structures.

Production of railway transport

Production of trailers and platforms

Production of tankers


Each company will be presented with such data as:

- Name

- Address

- Telephone

- Supervisor

- The industry

- Revenue


2. Stage. Analysis of the demand for LKM demand among enterprises of the region of the project.

In the course of preliminary analysis and negotiations, about 100 companies were selected, the conjuncture of the consumption of LKM which will be studied in detail during negotiations

For each agreed company, an interview will be held and such information as:

The volume of LKM consumption per year, the assessment of dynamics over the past 3 years

The main types of products for which LKM are used

The scheme used

- metal / soil / enamel / (varnish)

- metal / factory soil / soil / enamel / (varnish)

- metal / soil-enamel / (varnish)

- metal / zinc / soil / enamel / (varnish)

Types and types of purchased LCMs:

- alkyd / epoxy / polyurethane / nitroemal / other

- water -soluble / organized coatings

- powder coating (view)

- Colors

LKM suppliers: (manufacturer directly, trading company, AKZ-company)

Coiling service company

Manufacturers used by LKM currently

Famous/current LKM manufacturers

Plans for changing the volume of purchases of LKM

The significance of the secondary market (whether they are often painted during the period of operation)

Decision -making factors for choosing a LCM manufacturer

Readiness of the change of supplier (for example, on foreign Russian production)


3. Analysis, conclusions, forecasts

3.1. Assessment of the volume of the primary LKM market in the segment "manufacturers of machinery, equipment, metal structures and transport equipment" (based on the share of the studied companies in the total volume of the segment/industry) in the Ural region in natural and monetary terms

3.2. Assessment of the volume of the primary LKM market in the segment "manufacturers of machinery, equipment, metal structures and transport equipment" (based on the share of the studied companies in the total volume of the segment/industry) in the Ural region in natural and monetary terms for the absence of individual production in the region of the project.

3.3. The total number of enterprises in the region of the project and Russia

3.4. Assessment of the dynamics of the procurement of LKM for 2012-2014.

3.5. Assessment of the structure of LKM by type based on data on studied companies

3.6. The main systems for distribution of LKM in the primary LKM market in the "Machine, Equipment and Metal Structure" segment

3.7. The most commonly covered structures

3.8. The main manufacturers of the LCM presented in the segment (competitors)

3.9. The significance of the secondary market (is it often painted during the period of operation). In case of significance, recommendations on the study of the secondary market

3.10. Features and trends of the development of segments (the structure of the consumption of LKM (key species, colors, suppliers, etc.)

3.11. The prognosis of demand for LKM based on plans for the procurement of studied companies and development trends of segments until 2020

3.12. Assessment of the volume of the primary LKM market in the segment "manufacturers of machinery, equipment, metal structures and transport equipment" (based on the share of studied companies in the total volume of the segment/industry) in Russia in kind and monetary terms.

File name: ТЗ-281-2015