1. Project products
1.1 Determination of the target market markets indicating the geographical regions of sales and the main sectors-consumers of project products.
Description of the segments of targeted project markets indicating the volume of consumption
2. Analysis of supply in the project market in the Russian Federation
2.1 Description of the structure of the offer (production and import) in the target markets of the Nomenclature project
2.2 Historical dynamics of imported supplies of project products to the Russian market for the period 2015-2017. Analysis of the addressees of such supplies in the Russian Federation
2.3 Description of large direct competitors, including large importers: types of manufactured/imported products. Production/sales volumes for 2015-2017. Analysis of competitors to expand the capacity/volume of business.
2.4 Analysis of new projects in the project production segment, evaluating the emergence of new competitors
2.5 Principle principles, historical dynamics of prices (2015-2017) in the target market targets
3. Analysis of demand for project products
3.1 Analysis of the existing channels of sale of products, similar project products, the share of various channels on the market (purchase from the manufacturer, from a large specialized dealer, at a dealer with a wide nomenclature, direct imports, etc.)
3.2 Information on the position of potential buyers on the purchase of project products: procurement channels, selection of products manufacturer, factors affecting the purchase of products (including non -valuable)
3.3 Description of the degree of saturation of targeted project markets, indicators of market concentration
3.4 Analysis of key potential segments of project products. Conclusion on volumetric sales indicators in each segment for the period 2018-2021.
4. Conclusion on the optimal project configuration
4.1 Determination of the optimal and maximum production power, the structure of the product line
4.2 Description of competitive advantages/disadvantages (from the point of view of technical and operational characteristics) of the project products, taking into account the selected production technology
4.3 Analysis of factors affecting the growth/decrease in demand for products in the context of consumer segments
4.4 Assessment of the impact of seasonality on the sale of project products
4.5 Analysis of the potential geographical structure of supplies
4.6 Analysis of the optimal pricing policy in the context of geographical markets and consumer segments
5. The cost of the production of these types of glasses in other manufacturers
