Purpose of work: clarifying the feasibility of entering the market of construction industry products.
Research tasks: study and analysis of the current state of the market of construction industry products, trends and prospects for its development until 2030.
Marketing research market segments:
Roof and facades
1. Soft roof - bitumen tiles, roll roofs, roofing mastic, polymer membrane,
2. Facades-aluminum-composite panels, metallocassa facades, porcelain tiles, fiber cement slabs, glass-fiber concrete, sandwich panels, decorative siding)
Doors and windows
3. Doors (interior DPPs, PVC, wooden, composite)
4. Windows (interior DPPs, PVC, wooden, composite)
Internal facing panels and decor elements
5. Panels (wooden, chipboard, fiberboard plates, MDF, PVC, DPP),
6. Elements of decor- moldings, skirting boards, cornices (manufacturing materials foam, polyurethane foam, plastic, gypsum and wood)
7. Pauls and terraced coatings (wooden and DPPs)
8. Formwork
9. Tanks and reservoirs (for the petrochemical industry and gas stations)
10. Lukes sewer cast iron, polymer-sand, composite.
1. Identification and analysis of competitors (manufacturers of products from traditional and composite materials)
1.1 General review of competitors. The total number, identification of the scale and location of each manufacturer, the allocation of top 15-20
1.2 for each of the top 15-20 will be collected and information is provided:
- Production and sales volumes in monetary and natural terms
- Declared prices
- Assortment analysis
- Methods and channels of promotion
- Assessment of market share
- Assessment of production dynamics
2. Consumption analysis
2.1 Assessment of the level of market saturation in the context of regions on the basis of the location of manufacturers and the share of the region in the total consumption in Russia
2.2 Description of the target audience, consumer segmentation
2.3 Expert survey of trading companies (20-30 significant)
- Assessment of the share of consumption of Russian and foreign companies, change
- Assessment of the share and changes in the share of the market of innovative materials (composite/thermoplastic), prospects
- The presence of scarce positions
3. Review of the market
3.1 Status and market trends: participants, dynamics of production, consumption, export/import
3.2 volume and market capacity
3.3 The influence of external factors on the state and market development
3.4 Forecasts of market development until 2030.
3.5 barriers to the market entrance
3.6 price and assortment market analysis, including the CMS of products from traditional and composite materials
4. Development of recommendations:
4.1 Recommendations for choosing effective sales channels, identifying possible risks, methods for their elimination and minimizing the consequences.
4.2 SWOT analysis of products from traditional (metal, wooden, ceramic, non-reinforced thermoplastic (polyethylene, polypropylene, polystyrene, PVC, ABS, PETF)) and composite materials (fiberglass, carbon fiber, reinforced thermoplastic, fiber-cement, sand-polymeric, and wooden, wooden. -polymer, etc.).
File name: ТЗ-2020-78
