Solution Search Methods

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MindMapping Mind Maps

Mindmapping (mindmapping, mental maps) — it is a convenient and effective technique for visualizing thinking and alternative writing.

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Planning

The result of the search for solutions is a work schedule, taking into account the elements of the anti-risk program and scenario planning.

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The method of analogies in the context of ongoing marketing research involves borrowing ideas, solutions, sources, methods of collecting and processing data, identified patterns and dependencies from previous studies of other markets.

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Brainstorm

Brainstorming — an operational method of solving problems by putting forward new ideas without their critical evaluation and subsequent selection of the most successful among them.

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Reverse output

Reverse output - transition from the task to the source data. If the goal is consistent with the conclusion of the rule, then its condition is taken as a subgoal, and this process is repeated until the match of the subgoal with the known facts is obtained.

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Competence analysis

Before starting work, we compare the competencies required for the project and the existing competencies.

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Risk Analysis

When developing a work plan for the implementation of marketing research, we understand that some of the activities may not bring the intended result.
For such cases, we analyze the possible risks of the project and create an anti-risk program that helps to achieve the research goals and solve the customer's problem.