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Quality control methods

Control of the clarity of the definition of product boundaries and terms

Control of the clarity of the definition of product boundaries and terms

Before starting work, we focus our attention on the correct understanding of the task.
Sometimes it is required to narrow the traditional product boundaries due to the special properties of the products under study, sometimes to expand, taking into account substitute products.
Similarly, the terms adopted in the customer's business may differ from the terms being studied  geographic region or product market.
Direct check

Direct check

Direct verification consists of reapplying the method of data collection or analysis that produced the information being verified.
Direct verification can be performed by another specialist to exclude the human factor.
We use both selective and continuous direct verification.
Cross Validation (Cross Analysis)

Cross Validation (Cross Analysis)

When cross-checking information collected by one method, we check it using other methods and / or sources.
In case of coincidence of information, we consider the information to be conditionally correct, in case of a significant discrepancy between data from different sources, we are looking for the reasons for the discrepancy.
Semantic analysis

Semantic analysis

It consists in checking the semantic load of the market description in the context of the task. 
On the one hand, this consists in the exclusion of "water", on the other hand, "understandability" is checked; provided information.
Method of searching for contradictions

Method of searching for contradictions

The method consists in checking the logic of the presentation and eliminating logical errors and inconsistencies in both the text of the report and the convergence of quantitative data.
All identified inconsistencies are carefully considered and eliminated. & nbsp;
Relevance check

Relevance check

The relevance check consists in checking the compliance of the customer's goals, research objectives, collected and structured information, analysis results, and project conclusions with each other.
Expert opinion

Expert opinion

 We value the knowledge of specialists who have devoted a significant part of their lives to the researched market.
Therefore, we agree on the verification of marketing research and the preparation of a conclusion.
Control of reference to sources

Control of reference to sources

References to sources convincingly confirm the information given in our reports.
Therefore, we not only check the availability of references to primary sources, but conduct selective control of their compliance with the material presented.
Conclusion completeness control

Conclusion completeness control

Often the collected and/or analyzed data is not used in conclusions and results.
We strive to ensure the interpretation of most of the information received in the context of the problem being solved.