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Methods for collecting primary information

Expert interview

Expert interview

Interviewing - a method of social psychology, which consists in collecting information obtained in the form of answers to the questions posed.
In the context of b2b market research, interviewing, as a method of obtaining primary information, has its own characteristics and is most often associated with obtaining the opinion of an expert or an informed person on a particular issue.
Legendary Interview

Legendary Interview

For b2b market research, along with expert interviews, legendary interviews are the most effective.

It is with the help of legendary interviews that it is possible to find out information that is a trade secret of an enterprise - sales volumes, terms of interaction, discount system, etc.

Mystery shopper in B2B market

Mystery shopper in B2B market

Mystery Shopper (Mystery Shopper, Mystery Shopping) – it is a powerful tool for obtaining information about competitors.

The essence of the Mystery Shopper service in the b2b market is to organize a request from a real profile company to the object of study and register the response of the object of study.

Visiting objects of study

Visiting objects of study

It is better to see once than hear a hundred times.
It is this Russian proverb that most succinctly shows the value of this method.

Trial purchases of samples

Trial purchases of samples

Trial purchases of samples were used by us in several cases:
- as part of the supplier selection service,
- in order to check the loyalty of the customer's dealers and in many others..

Undercover information

Undercover information

Our most disliked method of collecting information, and above all - due to ethical considerations, we practically do not use it in our daily work.

Agent information is collected by us to solve the problems of only those clients for whom we previously provided any services.

Personal connections

Personal connections

Personal connections are perhaps the most effective method of obtaining information, as the parties  know in advance the possibilities and interests of each other.

Written requests

Written requests

The essential difference between studying b2b markets (from b2c markets) is that organizations are the main object of study.
And organizations usually communicate with each other using letters or other documents.

That's why we actively use written requests in our work.
They can be prepared to be sent by various communication channels - both within Russia and abroad.